Avrell is a Delhi based startup with a vision to provide the best of nature earth to its customers and at the same time give the best back to Mother Earth.
With the intention of providing Soaps that are not only friendly to your skin but also doesn’t pollute the environment. They use the very basic and age-old ingredients like Coconut Oil, Olive oil fruit, and fruit juices and pulps, yogurt and the good stuff which their Grandmothers used to swear by for a healthy, vibrant and young-looking skin.
The amazing smell that comes from their soaps is all from the natural essential oils which are extracted from different parts of the fruit. The colors used in the products are sourced from the United States of America which have been thoroughly tested and approved for skin and lips usage. They also strongly stand against animal cruelty hence none of their products are tested on animals and they make sure to source their raw material also comes through cruelty-free companies and through fair trade distributors.
Like any other startup, they had their share of ups and downs. The initial challenge was to make people aware of the harmful chemicals which were present in the store-bought Soaps. Glycerine is a by-product of soap making. When they combine lye and water with oils, it saponifies and becomes soap. Actually, they get is ⅔ soap and ⅓ glycerine. The manufacturers remove most of the ‘good’ stuff (read glycerine) that occurs in the soap making process, which is often sold to other companies who use it to make lotions and moisturizers, and explosives and replace it with synthetic lathering agents and harsh chemicals. These cheap, plentiful detergent bars are not only bad for the skin, but they’re also bad for the planet.
Initially, the founders, Anshul Mehta and Amarpreet Singh, themselves used it and gained insights over the experience from their friends & family. The development of prolonged demand for these soaps within their circle was when they decided to take it to the next level of turning it into a business. Avrell Soaps has widely been successful to convey the message and spread awareness among people about the harmful chemicals prevalent in commercially manufactured soaps.
Avrell has a track record of satisfied customers as they have always largely aimed at solving the major skin concern for their customers assisting each one of them individually.
Also in common, it has been able to successfully provide all-natural, chemical-free, mild, nourishing, and 100% handmade soap rich in natural glycerin. Always remember that the skin is porous and absorbent. Chronic use of chemical-laden products generally causes the body to store the chemicals in the body fat or even in the brain. These nasty chemicals are able to find their way into our eco-system now. Synthetic chemicals from these store-bought soap, body washes, shampoos and other healthcare products have list of other chemicals which included phthalates, which are linked to reproductive disorders in humans and animals, and parabens, which is a popular preservative, which links to cancer.
Being a self-funded startup, the focus has always been on making happy experiences in small batches of soaps. Due to the vast encouragement received over the shortest span, they are to introduced various soaps flavors and currently have 6 of them. To name them all, it includes Mango, Coconut, Grapes, Banana, Strawberry, Pineapple. They also recently launched an easy to navigate website which enables customers to learn more about the product. Avrell Soaps are planning to launch their product on e-commerce sites like Amazon & Flipkart soon. Currently, Avrell is limited to the audience in Delhi NCR only, but on special request, they would love to ship to your home town as well. Stay beautiful Naturally and get your essence of earth today!